Studio Overview
Seedify is a Web3 gaming ecosystem focused on building immersive multiplayer experiences powered by user-generated content. As part of the Seedworld team, I collaborated with designers, programmers, and producers to develop the Creator Mode, transforming complex building systems into intuitive gameplay that encouraged creativity while maintaining accessibility.
At a Glance
Role
UGC Game Designer
Industry
Web3 Gaming
Platform
PC | Epic Games
Main Tools
Unreal Engine 5
Focus
UGC Systems & UX Mechanics
Team Collaboration
Engineering, Art, Production
My Design Ownership
✦
Gameplay Systems
Designed the core gameplay systems that defined the Creator Mode experience.
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Balancing
Balanced creator freedom with usability and gameplay consistency.
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UGC Systems
Designed mechanics that allowed players to create, modify, and share their own levels.
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Documentation
Produced feature documentation, gameplay specifications, and implementation guidelines.
✦
UX Design
Created intuitive interaction flows for building tools and player creation.
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Prototyping
Rapidly validated ideas through design prototypes and iterative testing.
✦
Systems Design
Defined gameplay rules, modular building logic, placement restrictions, and interaction systems.
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Cross-functional Collaboration
Worked closely with programmers, artists, and production throughout development.
Featured Projects
Seedworld Creator Mode
Designed the gameplay systems and user experience for a modular construction mode that allowed players to create their own levels inside Seedworld.
Gameplay Systems
Balancing
UGC Tools Design
Documentation
UX Flow
Prototyping
Building mechanics
Design Process
01
Creative Vision
Understand the player fantasy of becoming a creator rather than only a player.
02
Research
Analyze existing building systems, UGC games, and sandbox experiences.
03
Gameplay Systems
Design modular mechanics that encourage creativity without overwhelming new players.
04
UX Design
Simplify complex interactions through intuitive building tools and clear visual communication.
05
Documentation
Translate gameplay concepts into production-ready design documentation.
06
Prototype
Validate systems through rapid implementation and internal feedback.
07
Playtesting
Refine mechanics based on usability, accessibility, and production constraints.
Design Challenges
🧠 Designing for Creativity
Giving players enough freedom while preventing overwhelming complexity.
🧱 Modular Construction
Building flexible systems that could support many creative possibilities.
✨Accessibility
Making creator tools intuitive for both experienced and first-time users.
🤝Cross-disciplinary Development
Aligning gameplay vision with technical implementation and production requirements.
From Vision to Gameplay
Every educational activity started with a learning objective—not a mechanic. My role was transforming curriculum goals into intuitive gameplay experiences that children could understand through interaction rather than instruction.
Creative Goal
Encourage creativity
Gameplay mechanic
Modular Building
Design Decision
Create flexible construction pieces that can be combined freely.
player experience
Players feel ownership over their creations.
Creative Goal
Reduce complexity
Gameplay mechanic
Contextual Building Tools
Design Decision
Present only relevant actions depending on the selected object.
player experience
Lower learning curve without sacrificing depth.
Creative Goal
Promote experimentation
Gameplay mechanic
Free Placement System
Design Decision
Allow iterative placement, powerful snapping system for easy placement.
player experience
Players can experiment without fear of making mistakes.
Creative Goal
Support long-term engagement
Gameplay mechanic
Creator Mode
Design Decision
Empower players to build and revisit their own experiences.
player experience
Continuous motivation to create and improve content.
Skills Demonstrated
Gameplay Design
Technical Design
Systems Design
UGC Design
UX Design
Documentation
Unreal Engine 5
Rapid Prototyping
Gameplay Balancing
Cross-functional Collaboration
Core Insights
Designing for user-generated content shifted my perspective from creating levels to creating systems that enable players to become creators. This experience reinforced the importance of intuitive UX, modular system design, rapid iteration, and balancing creative freedom with usability.
Credits & Ownership
Unless otherwise noted, all game artwork, logos, promotional images, trademarks, and intellectual property displayed throughout this portfolio belong to their respective studios, publishers, and rights holders. They are presented solely to contextualize my contributions as a Game Designer. All design documents, diagrams, prototypes, and original materials are my own unless stated otherwise.